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Digital capabilities in manufacturing SMEs
(Elsevier, 2020)
Success dependency on decision-making logic and available information
(Academic Conferences and Publishing International, 2019)
The role of digital orientation and market orientation in generating marketing capability in SMEs
(Academic Conferences International Limited, 2021)
Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming ...