General attitudes and subjective behavior in sharing economy
Surakka, Jukka; Piippo, Jukka (2016)
Julkaisun pysyvä osoite on
With this presentation our attempt is to clarify possible connections between sharing economy, trust/mistrust and social capital. We analyzed the possible connections by using a survey concerning trust and social capital by exploring the concept, manifested online through resource exchange activities in the city of Helsinki and its surroundings. We focus on citizen’s attitudes to share geographically contextualized information, exchange belongings and various services and potentially motivate citizens to engage in local activism. Our assumption is that these online activities affect social and civic engagement in the city and are connected to experience of trust/mistrust and social capital either in positive or negative way. In this paper we present results of empirical research concerning sharing economy, trust/mistrust and social capital. On an ideological level the concept of sharing economy suggests that money is not relevant for motivating participation but however, it is unknown whether sharing economy online is experienced as trustworthy and increases citizen’s experience of trust and increased social capital. However, in spite of positive attitudes for sharing economy, and trust to other people, they do not have experience in sharing economy, do not change, borrow or rent goods. There is huge difference between attitudes and subjective actions.