"asiakaslähtöisyys" - Selaus asiasanan mukaan Julkaisut
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BIKVA-mallin monet käyttömahdollisuudet sosiaali- ja terveysalalla
(Seinäjoen ammattikorkeakoulu, 2021) -
Service innovation capability in social and health care SMEs : The impact of market orientation and technology orientation
(Nanyang Technological University, School of Accountancy and Business., 2021)Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if a firm wishes to develop ... -
The role of digital orientation and market orientation in generating marketing capability in SMEs
(Academic Conferences International Limited, 2021)Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming ...
