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Does sustainability matter? Sustainability certifications and consumer booking behaviour - Case: Loviisa Camping
(2021)
Sustainability is going mainstream - but how can each one of us contribute? One possibility to do so is by supporting companies that are making environmental efforts and one easy way to identify such companies are ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Sustainable Branding in the Digital Era : Analyzing the Alignment of Sustainability Initiatives with Social Media Strategies
(2024)
In recent years, growing environmental concerns have triggered a significant shift in consumer preferences across industries, including fashion, beauty, and personal care. Consumers now gravitate toward products emphasizing ...
Analysing Instagram Posts and Consumer Engagement
(2019)
Social media platforms offer companies a good way to be connected to consumers and potential customers. Because social media is such a big part of the daily life of people, it is an effective way for brands to reach people, ...
Challenges of COVID-19 on the e-commerce processes of a major retailer
(2021)
The COVID-19 pandemic altered consumer behaviour and accelerated the expansion of e-commerce. It has made a broad spectrum of products available to customers from their homes and allowed firms to keep operating despite ...
Adoption of voice technology: a qualitative study of Finnish consumers
(2022)
The objective of the study is to identify and find drivers and barriers to adoption of voice technology amongst Finnish consumers. A research framework based on different technology adoption behavioural theories, in ...
Consumer motivation to shop groceries online - a focus group study
(2022)
The main purpose of this study is to explore Finnish consumers’ motivations to shop groceries online. The Covid-19 pandemic has pushed many consumers to buy groceries online, which has resulted in an increased adoption of ...
Cashless Societies – The impact on spending habits in Australia and the Nordic Countries
(2023)
The shift towards a cashless society has garnered widespread attention due to the increasing popularity of digital payment methods, FinTech services and a decrease in the use of physical money. This desktop study focuses ...
Consumer attitudes towards Open Banking
(2023)
This qualitative study aims to generate insight to consumers attitudes towards open banking and addresses two research questions: 1. What are the consumer attitudes towards open banking? and 2. Are there differences in ...
What are the reasons for consumers’ non-adoption of shampoo bars?
(2024)
This study investigated barriers inhibiting consumers from adopting shampoo bars. The research model was modified based on prior research by Sadiq et al. (2020), which utilized the innovation resistance theory model developed ...