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Introducing Robot Buses to the Public : Project managers’ views on media relations in Finland, Norway and Poland
(2020)
The thesis investigates how the project managers govern their relationship with the media when introducing new technology to the public. The aim is to identify how the project managers view their and media’s roles and if ...
Humanisation of Media on Social Media
(2022)
The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ...