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Communication management across multiple campuses: A case study of Laurea UAS
(Yrkeshögskolan Arcada, 2016)
The purpose of this study is to find the best possible communication techniques to manage communication, specifically in the area of university-to-student communication, and in cases when school have several campuses. I ...
Successful Social Media Marketing : How Company X, SUPER, promoted an event on Facebook
(Yrkeshögskolan Arcada, 2016)
This paper studies the effectiveness of a social media marketing campaign for Company X and specifically its brand SUPER. The commissioning company wishes to remain anonymous, thus the names are changed. SUPER promoted ...
The Consumption and Perceived Value of Music in the Digital Age : Adolescents and Young Adults as Music Consumers
(Yrkeshögskolan Arcada, 2016)
The music industry is a big business worldwide but the recording industry is facing major challenges and changes due to digitalization. Technology developments have altered the way music is distributed and made it possible ...
How do changes in media consumption affect newspaper revenue? : Suggestions on earning more revenue, with a special attention to the Nordic region
(Yrkeshögskolan Arcada, 2016)
This thesis is concentrated on the changes in consumer’s newspaper consumption and its impact on newspaper’s revenue in order to find out how printed news can earn more money. This thesis has a special attention on the ...
Content Marketing Practices in Finland
(Yrkeshögskolan Arcada, 2016)
The purpose of this study is to draw attention to increasingly important business phenomenon of content marketing. This paper defines content marketing, identifies its key elements and phases, and explores content marketing ...