Business from Nature : Necessary Business Skills and Knowledge in Green Entrepreneurship in Finland

Abstract

Green entrepreneurs have good prospects for growth, since consumers' demand for natural, healthy and ecological products is increasing fast. However, the lack of business skills and knowledge prevents them to grow their enterprises successfully.

This research report identifies the necessary business skills and knowledge in green entrepreneurship in Finland. The results are utilised in the design of a business training programme for green entrepreneurs to foster green growth.