Customer Insight in Tourism Business : Essays on Chinese Travelling to Finland
Korvenkangas, Heini (2019)
Satakunnan ammattikorkeakoulu
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2019112043234
https://urn.fi/URN:NBN:fi-fe2019112043234
Tiivistelmä
The number of Chinese incoming tourists travelling to Finland has been booming over the past years. The persistent work done on European, national and regional level to attract Chinese tourists is starting to pay off, not to forget the impact of reality television shows and social media influencers.
At the same time, the question is how can Finnish service providers respond to the growing demand? What are the channels to reach Chinese tourists and what sort of services would they like to buy? Tourism students from Satakunta University of Applied Sciences have studied Chinese incoming tourists as part of their course Customer Insight in Tourism Business, and this publication includes examples of their research work.
The work done by tourism students is remarkable for the entire Satakunta region, but also nationally, as the Chinese tourism segment is constantly changing with a limited number of reliable information available. Satakunta University of Applied Sciences will continue to provide knowledge and understanding on Chinese tourists in order for the entrepreneurs to market and sell their services in a more efficient way.
At the same time, the question is how can Finnish service providers respond to the growing demand? What are the channels to reach Chinese tourists and what sort of services would they like to buy? Tourism students from Satakunta University of Applied Sciences have studied Chinese incoming tourists as part of their course Customer Insight in Tourism Business, and this publication includes examples of their research work.
The work done by tourism students is remarkable for the entire Satakunta region, but also nationally, as the Chinese tourism segment is constantly changing with a limited number of reliable information available. Satakunta University of Applied Sciences will continue to provide knowledge and understanding on Chinese tourists in order for the entrepreneurs to market and sell their services in a more efficient way.