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Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
(2021)
The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in ...
A study of an international product launch in the Nordics
(2021)
The launch of a product is one of the key drivers for a company to gain top performance and at the same time it is the most costly phase of any product development. The processes of product launch have been researched well, ...
Which factors influence consumer decision making when purchasing a chocolate bar in Helsinki and whether or not sustainable chocolate labelling influences product choice: Millennial and Generation Z consumers.
(2023)
Sustainable chocolate labelling aims to help consumers make organic and fair choices. This study examines the impact of various factors on the decision making of Gen Z and Millennial consumers, including sustainable ...
Ethics and Marketing Strategies Towards Children
(2022)
The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ...
Case study : Satisfaction of customers of Fitness Center X with services provided during the Covid-19 pandemic
(2022)
This quantitative study, conducted as an online questionnaire, investigated the satisfaction of the Fitness Center X´s members during the covid-19 pandemic. Three research questions were addressed in this study: The first ...
Autonomous Vehicle Acceptance Among Young Drivers in Georgia (U.S. state) and its Potential Implications in Customer Segmentation
(2023)
The adoption of fully autonomous vehicles (FAVs) holds great promise for revolutionizing transportation systems worldwide. However, understanding the acceptance and potential implications of AVs among different customer ...
An analysis of visual attention of Finnish consumers (20-28 year olds) on coffee packaging using eye-tracking device : examining the influence of sustainability related labels.
(2024)
Packaging is an important tool to communicate with the customer and build a brand image. This study examines visual attention of young Finnish consumers towards coffee packaging, specifically addressing the question whether ...