Consumer Behaviour and Social Movements: Consumer Activism in Brazil and Finland
de Oliveira Hajjar, Júlia (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052110301
https://urn.fi/URN:NBN:fi:amk-2021052110301
Tiivistelmä
The aim of this study was to compare consumer behaviour, engagement in social causes and consumer activism between Brazil and Finland. The study investigated the influence of social engagement on consumers activism in Brazil and Finland.
Brazil, a developing country carrying its history as a post-colonial society. The society is stratified into social layers, generating a lot of inequalities and inner conflicts, provoking the need to fight for basic rights. Whereas Finland has a considerably more equal and developed society with a well-established welfare state, allowing every citizen to have basic rights, access to education and social security. Consumer Behaviour may vary and be affected by people’s needs. In order to understand the consumer behaviour in both countries, a quantitative research was conducted. This study evaluated customers preferences, values, purchase-decision factors and engagement in social causes and how those aspects affect consumer behaviour.
The study indicated differences in consumer behaviour and in social engagement between Brazil and Finland. Consumer activism is present in both societies, although there was a suggestion that among those engaged in social movements there is a higher percentage of consumer activism.
Brazil, a developing country carrying its history as a post-colonial society. The society is stratified into social layers, generating a lot of inequalities and inner conflicts, provoking the need to fight for basic rights. Whereas Finland has a considerably more equal and developed society with a well-established welfare state, allowing every citizen to have basic rights, access to education and social security. Consumer Behaviour may vary and be affected by people’s needs. In order to understand the consumer behaviour in both countries, a quantitative research was conducted. This study evaluated customers preferences, values, purchase-decision factors and engagement in social causes and how those aspects affect consumer behaviour.
The study indicated differences in consumer behaviour and in social engagement between Brazil and Finland. Consumer activism is present in both societies, although there was a suggestion that among those engaged in social movements there is a higher percentage of consumer activism.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices
(2020)One of the major trends of today, environmental friendliness has been changing business around the world. With the rising demand for ecologically safe goods and production processes, companies are taking actions to reduce ... -
Exploring consumer behavior : Small business perspective
(2020)This thesis explores the consumer behavior and decision-making process and factors that influence decisions when people choose to buy from small businesses in Finland, particularly in the Pietarsaari region. The first part ... -
Key Factors in Making a Purchasing Decision
(2020)The aim of this thesis was to study purchasing behaviour. The main objective was to determine what the main factor students consider when making a purchasing decision. The key questions the research focused on were what ...
