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B2B Influencer Marketing : What to consider for a more efficient strategy and measurement of ROI
(2020)
Direct advertising is simultaneously becoming more expensive and losing its effectiveness. Influencer marketing has been a widely used approach in B2C to engage the target group, and with positive outcomes. In the B2B ...
Investigating Marketing Strategies
(2020)
This thesis aims to explore digital marketing strategies of a beauty brand Glossier, to gain a clear understanding of their marketing activity and connect that to gaining brand trust. Therefore, the research question is ...
Digital Marketing Plan for a Mobile Application
(2020)
Todoo is an invention of a mobile application that collects events and activities on one platform providing an effortless way for users to search something to do for themselves. The success of the mobile application depends ...
Event Promotion: An Analysis of DOSE Social Media Marketing Campaigns
(2019)
In the era of continuous growth and evolution of information technologies, the world of business faced numerous changes. The companies try different platforms, channels or strategies in order to promote a brand, product ...
Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland.
(2021)
The aim of this study is to investigate the impact of social media marketing and the use of the sharing platform economy on the restaurant industry in the Helsinki region. Restaurants rely heavily on paid sponsorship to ...
Social media marketing through influencers with a particular focus on Instagram and Honeycomb model
(2020)
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about influencer marketing as a popular and ever-increasing marketing tool. Interest in the field of marketing arose during my ...
Efficiencies of the inbound Marketing in Facebook Marketing Case Vietnam Agency
(2021)
The Vietnam agencies are the third party managing the marketing plans for their prospects. In fact, intensely less of them leverage the Facebook page, which is the most popular approaching marketing tool, for their marketing ...
Marketing Plan for DigiPoni Oy
(2023)
This research aimed to create a marketing plan for DigiPoni Oy (Dipo) which is a fairly new company selling tailored marketing and digitalization services for small and mid-sized businesses. The research question focused ...
A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)
The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ...
Marketing plan for HEROINES : Case study
(2022)
Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing ...