Efficiencies of the inbound Marketing in Facebook Marketing Case Vietnam Agency

Abstract

The Vietnam agencies are the third party managing the marketing plans for their prospects. In fact, intensely less of them leverage the Facebook page, which is the most popular approaching marketing tool, for their marketing project. This paper aims to persuade the audience, especially Vietnam agencies, to optimize the Facebook page functions to create more benefits through Inbound marketing. The thesis strives to prove the efficiencies of Inbound marketing on the Facebook page to answer the research questions, which are: "Why is an Inbound marketing Facebook page necessary for the Vietnam agencies?” and “How can Inbound marketing develop a Facebook page to benefit businesses?”. This paper applies the quantitative method to collect primary data for the hypothesis testing and the qualitative data through open questions to provide participants' insights. The participants are totally Vietnamese to give the most accurate perception of the Vietnam agencies field. The literature review includes the existing theories, research, and examples relating to the Inbound marketing application to remark the contrast difference from the traditional Facebook post. From the difference, the questionnaires collect the results for further analysis and proof of Inbound marketing's benefits for the Vietnam agencies Facebook page. In a nutshell, the analysis from the quantitative data and explanation from the qualitative data can be used to conclude the certain influence of Inbound marketing. However, the conclusion cannot be applied to all situations or Facebook users because the experience and personal interest are different at different times and places.