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Influencing millennials: Key components for an effective influencer marketing campaign
(2019)
In the past few years the employment of social media influencers has become an increasingly popular advertising strategy for brands looking for product promotion, especially when targeting younger demographics. Previous ...
Development of a social media marketing plan : Case study Superson Oy
(2020)
Kyseinen opinnäytetyö on kirjoitettu toimeksiantona Superson Oy:lle, joka on keskisuuri markkinointiviestintätoimisto. Supersonin kaksi toimistoa sijaitsevat Helsingissä ja Singaporessa. Tutkimuksen tavoite oli kehittää ...
Consumer online shopping behavior affected by influencer marketing - with a focus on sustainability
(2019)
The purpose of this case study is to gain knowledge about the clothing business online and how the influencer marketing affects consumers’ online shopping behavior and purchase decisions. How the marketing methods that ...
Simulation of social media networks with agent-based modeling: The research and evaluation of using Netlogo, an agent-based modeling software
(2019)
I dagens samhälle sker många av våra sociala interaktioner på nätet och i stora mängder, då vi kan umgås eller interagera med hundratals, om inte tusentals “vänner” under korta tidsperioder. Vi kan fråga oss om detta är ...
Maximizing outcome on Spotify as an independent artist - Case study: DIRT
(2020)
The music industry is very different today compared to what it was twenty years ago. The digitalization of the industry has provided various opportunities for independent artists to build their careers independently. New ...
The Digital Age and Its Discontents: Critical Reflections in Education
(Helsinki University Press, 2020)