“NORTHERN SEASON” PROJECT – FASHION POSTER DESIGN
Pronina, Irina (2015)
Kymenlaakson ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112517749
https://urn.fi/URN:NBN:fi:amk-2015112517749
Tiivistelmä
This thesis discusses and analyses fashion photography, graphic design and their combination in the process of poster creation. The objective of current study is to investigate how these two spheres of design can be combined in a project.
The first part of the thesis describes the methods used and implemented during the analysis process. In addition, information on the Northern Season project is given in order to illustrate and clarify the results of the study.
In the photography chapter the results are reviewed; and the development of the photo session process is demonstrated, both from a professional and technical point of view: choice of camera and lighting at the photo shoot, location, and communication with other team members.
The Graphic design part gives information on the background of the thesis. The results of the historical research were of help when creating the final poster, and also the work of Max Ernst or Aphonse Mucha are analysed.
The Northern Season project was a cooperation and a follow-up project between two universities of applied sciences (SUTD and KyUAS). For this project though, photographing and graphic design were done by different professionals. The possibility of completing this task by one person with the necessary skills is overviewed in the work.
The results reveal that fashion photography has to be studied further, as it a timely topic. Further research could be conducted by picture analysis. It is concluded that an art director should be the person to give an objective guidance, build a team and set a target for every participant.
The first part of the thesis describes the methods used and implemented during the analysis process. In addition, information on the Northern Season project is given in order to illustrate and clarify the results of the study.
In the photography chapter the results are reviewed; and the development of the photo session process is demonstrated, both from a professional and technical point of view: choice of camera and lighting at the photo shoot, location, and communication with other team members.
The Graphic design part gives information on the background of the thesis. The results of the historical research were of help when creating the final poster, and also the work of Max Ernst or Aphonse Mucha are analysed.
The Northern Season project was a cooperation and a follow-up project between two universities of applied sciences (SUTD and KyUAS). For this project though, photographing and graphic design were done by different professionals. The possibility of completing this task by one person with the necessary skills is overviewed in the work.
The results reveal that fashion photography has to be studied further, as it a timely topic. Further research could be conducted by picture analysis. It is concluded that an art director should be the person to give an objective guidance, build a team and set a target for every participant.