Feasibility analysis of Indian vegetarian restaurant in Helsinki
Dhakal, Dikchhya (2014)
Laurea-ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015110115845
https://urn.fi/URN:NBN:fi:amk-2015110115845
Tiivistelmä
This thesis is a feasibility analysis of an Indian vegetarian restaurant in Helsinki. The main objective of the study is to evaluate the possibility of opening an Indian vegetarian restaurant. Veg Paradise is an Indian vegetarian restaurant, serving a variety of tasty Indian vegetarian cuisines in Helsinki. In the beginning phase, the restaurant will provide delicious cuisines, later, when it has achieved a certain degree of market sustainability, a catering service will be introduced as well.
This study was conducted using quantitative research methodology and deductive method. Related information was gathered from academic publications and online sources. To ponder more on this study, a business model canvas was also included to illustrate the business idea of Veg Paradise.
The outcome of survey was positive and through the survey it was discovered that opening an Indian vegetarian restaurant in Helsinki is viable. Some findings of the survey were different than the author’s expectations. Before the research, it was not expected that the third highest majority of participants would be the older generation. Despite the huge competition of the restaurant line in Finland, the restaurant has a greater chance of sustaining in the market because Indian food’s brand possesses worldwide recognition.
This study was conducted using quantitative research methodology and deductive method. Related information was gathered from academic publications and online sources. To ponder more on this study, a business model canvas was also included to illustrate the business idea of Veg Paradise.
The outcome of survey was positive and through the survey it was discovered that opening an Indian vegetarian restaurant in Helsinki is viable. Some findings of the survey were different than the author’s expectations. Before the research, it was not expected that the third highest majority of participants would be the older generation. Despite the huge competition of the restaurant line in Finland, the restaurant has a greater chance of sustaining in the market because Indian food’s brand possesses worldwide recognition.