CREATING A PACKAGE DESING FOR OY HALVA AB
Syväoja, Tiia-Maria Sarita (2015)
2015
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2015112617887
http://urn.fi/URN:NBN:fi:amk-2015112617887
Tiivistelmä
In this thesis the focus is on creating a graphic design for one of Oy Halva Ab’s packages. Halva is a Finnish candy manufacturer. The former package was considered too racist for Swedish markets. The package will be graphically redesigned in this thesis process.
The author will be focusing on the process of making a new design for a package harmonious. The design outcome ought to be visible, brand supportive and ethical. These aspects make harmony in this case. The basic knowledge of package design will be researched as well.
The design process will be done in co-operation with Pisa Marketing Oy. The result will be used as a package for liquorice candy pastilles made by Oy Halva Ab. The design concerns only the graphical look of the package.
The author will be focusing on the process of making a new design for a package harmonious. The design outcome ought to be visible, brand supportive and ethical. These aspects make harmony in this case. The basic knowledge of package design will be researched as well.
The design process will be done in co-operation with Pisa Marketing Oy. The result will be used as a package for liquorice candy pastilles made by Oy Halva Ab. The design concerns only the graphical look of the package.