BRANDING AND IDENTITY BUILDING FOR A SMALL COMPANY : Focused on Visual Identity
Näveri, Mattea (2015)
Näveri, Mattea
Kymenlaakson ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112718083
https://urn.fi/URN:NBN:fi:amk-2015112718083
Tiivistelmä
The topic of this thesis is branding and identity of a small business, with a focus on visual identity.
The major part of this thesis focuses on the research done on visual identity and the basic ideation of branding. The other half specifically focuses on the visual identity, the creation of a logo for the company, defining typography and colour and ephemera, and particularly, the company’s business card.
The main goal was to execute a unique, individualized branding, which showcases the personality and the familial ties held within the company at hand, called MatMat. Moreover, it had to be a step forward, a base of a sort, for the brand, as the company had been created and it desires to be seen and recognized in the best way possible. Another aim was to thoroughly consider the process of branding and creating a visual identity, while collaborating with the
client in close cooperation.
The information presented in this bachelors thesis has been collected through client briefs, interviews, comparative research, competitor research and symbol research, as well as using designer tools, such as mind maps and mood boards.
The final result was successful, with complete client satisfaction and continuation of cooperation and design work for the said client. It achieved all the set goals, namely, the image the client wanted to present.
All the results of this thesis were implemented in a brand style guide and will be implemented in the next few months on the upcoming website of MatMat, alongside new designs, which might arise in the near future.
The major part of this thesis focuses on the research done on visual identity and the basic ideation of branding. The other half specifically focuses on the visual identity, the creation of a logo for the company, defining typography and colour and ephemera, and particularly, the company’s business card.
The main goal was to execute a unique, individualized branding, which showcases the personality and the familial ties held within the company at hand, called MatMat. Moreover, it had to be a step forward, a base of a sort, for the brand, as the company had been created and it desires to be seen and recognized in the best way possible. Another aim was to thoroughly consider the process of branding and creating a visual identity, while collaborating with the
client in close cooperation.
The information presented in this bachelors thesis has been collected through client briefs, interviews, comparative research, competitor research and symbol research, as well as using designer tools, such as mind maps and mood boards.
The final result was successful, with complete client satisfaction and continuation of cooperation and design work for the said client. It achieved all the set goals, namely, the image the client wanted to present.
All the results of this thesis were implemented in a brand style guide and will be implemented in the next few months on the upcoming website of MatMat, alongside new designs, which might arise in the near future.