Marketing plan for Aleksandra cafe
Ananeva, Daria (2015)
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120319228
https://urn.fi/URN:NBN:fi:amk-2015120319228
Tiivistelmä
The aim of this project-based thesis was to create a marketing plan for Aleksandra cafe in Lappeenranta, Southern Finland. Even though the cafe is located in city center, company’s popularity is low compared to other cafes. The main objective was to make advertisement promotions to achieve more publicity and increase visibility of the cafe’s services.
The study includes theoretical and empirical sections. The theoretical part of the project is based on books, articles, online documents and author’s experience. The theoretical purpose of this project was to learn, understand and apply knowledge of marketing and marketing planning process into practice. The empirical part is marketing advertisements themselves, placed in various sources.
As a result, based on analysis, the marketing plan was done successfully. Aleksandra cafe received various types of advertisements in several sources and amount of customers has increased significantly since.
The study includes theoretical and empirical sections. The theoretical part of the project is based on books, articles, online documents and author’s experience. The theoretical purpose of this project was to learn, understand and apply knowledge of marketing and marketing planning process into practice. The empirical part is marketing advertisements themselves, placed in various sources.
As a result, based on analysis, the marketing plan was done successfully. Aleksandra cafe received various types of advertisements in several sources and amount of customers has increased significantly since.