Telecommunication industry in Thailand as potential market for Abloy Oy

Abstract

The commission company made a decision to proceed with a market research about telecommunication industry in Thailand as a potential market. The telecommunication industry is fast growing and demanding market around the world. In several Asian countries, such as in Malaysia and Singapore, government has regulated that data protection on private and public data must be secured by telecommunication providers. There are many reasons which can cost major issues and damage for connections and for data flow. Telecommunication industry is a very sensitive area; even a small external distraction may lead to damage in services. Telecommunication companies need to protect their equipment, gated base equipment to ensure a safe and uninterrupted data flow. In this way, companies can maintain their brand image and keep their customers without causing serious financial losses. The study concentrates on the three biggest telecommunication providers in Thailand, AIS, DTAC and TOT. These three companies are the key players in Thai telecom market. In the research, the aim was to study the current situation of the companies when it comes to locking solutions, attitudes of security, future planning on a new security solution and knowledge of Abloy Oy in Thai telecom sector. In the study Thailand is also presented as a business environment by analyzing their macroeconomic factors through PEST Analysis. Other factors which are presented as a part of Thailand’s business environment are business behavior, telecommunication industry and competitiveness environment for Abloy Oy.