Pre-Wedding Photography Productization Case:The Benson Group (China) Limited
Li, Zhaoping (2015)
Saimaan ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121520842
https://urn.fi/URN:NBN:fi:amk-2015121520842
Tiivistelmä
Li Zhaoping Pre-wedding photography productization Case: The Benson Group( China) Limited, 45 pages, 1 appendix Saimaa University of Applied Sciences Faculty of Business Administration Lappeenranta Degree Programme in International Business Thesis 2015 Instructor: Lecturer Emmi Suhonen, Saimaa University of Applied Sciences Marketing Manager Edgar Lai, The Benson Group (China) CO., Ltd
The purpose of this research was to analyze how to productize pre-wedding photography as a new business venture for the case company: The Benson Group (China) Limited Company, whose target was to attract Chinese consumers to London.
The research uses a number of different data collections methods such as participatory observations, internet information researching, literature reviewing, questionnaires and interviews in order to gather information.
Based on the findings, a comparison between domestic and overseas market trends have been analyzed, comments from individual consumers have been analyzed and a pre-wedding photography service package has been produced.
The purpose of this research was to analyze how to productize pre-wedding photography as a new business venture for the case company: The Benson Group (China) Limited Company, whose target was to attract Chinese consumers to London.
The research uses a number of different data collections methods such as participatory observations, internet information researching, literature reviewing, questionnaires and interviews in order to gather information.
Based on the findings, a comparison between domestic and overseas market trends have been analyzed, comments from individual consumers have been analyzed and a pre-wedding photography service package has been produced.