Customer research of the Moscow market for the linguistic company “Hop & Scotch”
Myshov, Pavel; Smolkina, Daria (2015)
Kajaanin ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015122121577
https://urn.fi/URN:NBN:fi:amk-2015122121577
Tiivistelmä
The purpose of the thesis is to analyse potential clients for the linguistic company Hop & Scotch on the moscow market.
The objectives of the thesis are:
• To gain and analyze information about Moscow linguistic market;
• To gain and analyze information about potential customers
The following theories have been used in the research process: Porter’s five forces of industry, seg-mentation theory, 7P Service marketing mix, Service quality theory and SWOT Analysis.
The qualitative methods have been used in the thesis such as the following: Interview, survey and academic literature analysis.
The research has provided information about the potential clients. It can be said that the Hop & Scotch policy related to service development, price, human resourses, teaching process, physical evi-dence is legitamite for the moscow market as to the St. Petersburg. However several new ideas have been developed. Such as it is not nessesary to hold its own classrooms in moscow, the focus should be made on english language and the potential segment of companies can be broaden.
The research results are reliable as the research have been based on proved theoretical sources and appropriate and accurately applied methodology. The validity of the research is 1-2 years.
The objectives of the thesis are:
• To gain and analyze information about Moscow linguistic market;
• To gain and analyze information about potential customers
The following theories have been used in the research process: Porter’s five forces of industry, seg-mentation theory, 7P Service marketing mix, Service quality theory and SWOT Analysis.
The qualitative methods have been used in the thesis such as the following: Interview, survey and academic literature analysis.
The research has provided information about the potential clients. It can be said that the Hop & Scotch policy related to service development, price, human resourses, teaching process, physical evi-dence is legitamite for the moscow market as to the St. Petersburg. However several new ideas have been developed. Such as it is not nessesary to hold its own classrooms in moscow, the focus should be made on english language and the potential segment of companies can be broaden.
The research results are reliable as the research have been based on proved theoretical sources and appropriate and accurately applied methodology. The validity of the research is 1-2 years.