A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe
Phan, Giang (2015)
Lahden ammattikorkeakoulu
2015
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601271677
https://urn.fi/URN:NBN:fi:amk-201601271677
Tiivistelmä
This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it.
To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader view of affiliate marketing.
The study provides comprehensive information about affiliate marketing both in its theoretical and practical parts, which include methods of implantation on the websites. Furthermore, the study explains the affiliate programs of companies: what they are and how companies started applying these programs in their businesses.
To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader view of affiliate marketing.
The study provides comprehensive information about affiliate marketing both in its theoretical and practical parts, which include methods of implantation on the websites. Furthermore, the study explains the affiliate programs of companies: what they are and how companies started applying these programs in their businesses.