Exporing bamboo products from Vietnam to Finland
Nguyen, Dieu (2016)
Kymenlaakson ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201603072914
http://urn.fi/URN:NBN:fi:amk-201603072914
Tiivistelmä
The objectives of this thesis were to create a suitable export plan for the company Spring Bamboo and its potential on the Finnish market. In order to assess this potential, a market analysis and an online survey were conducted.
The data was collected by case study method. While data about the company was provided by the employees of the company, information about Finnish market was gathered through a PESTLE analysis and a survey for Finnish customers.
Several conclusions were reached after the analysis of all collected data. A detailed export plan was created according to the requirement of the commissioner. Moreover, the market analysis gave the company a broader overview about the current situation of Finnish market, which was helpful in making marketing decisions.
The data was collected by case study method. While data about the company was provided by the employees of the company, information about Finnish market was gathered through a PESTLE analysis and a survey for Finnish customers.
Several conclusions were reached after the analysis of all collected data. A detailed export plan was created according to the requirement of the commissioner. Moreover, the market analysis gave the company a broader overview about the current situation of Finnish market, which was helpful in making marketing decisions.