New Tourism Product Development Case: “Guided Tour to Savonlinna for Saimia International Students”
Kozhevnikova, Varvara (2016)
Saimaan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604154443
https://urn.fi/URN:NBN:fi:amk-201604154443
Tiivistelmä
The purpose of the thesis project was to develop a new tourism product and examine it by the planning and realization of a pilot trip with the focus group of five students. The product was a guided tour to Savonlinna for Saimia international students. The concept organized in the project was created to be non-commercial and was carried out as an individual project.
The theoretical part of the thesis was gathered from different sources including literature, the internet, lecture materials and articles. The empirical part includes development process and implementation of the project. The project was implemented as the event which was held on 17th March 2016 in Savonlinna.
The final result showed the positive feedback and opinions of the customers that allows further development of the product. The conclusion and suggestions could be helpful for continuous improvement of the product.
The theoretical part of the thesis was gathered from different sources including literature, the internet, lecture materials and articles. The empirical part includes development process and implementation of the project. The project was implemented as the event which was held on 17th March 2016 in Savonlinna.
The final result showed the positive feedback and opinions of the customers that allows further development of the product. The conclusion and suggestions could be helpful for continuous improvement of the product.