The development and future scenarios of wooden furniture exportation to the EU market. Case: Vietnam
Nguyen, Diem Hang (2016)
Nguyen, Diem Hang
Saimaan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604184538
https://urn.fi/URN:NBN:fi:amk-201604184538
Tiivistelmä
The objective of this thesis was to analyze the wooden furniture exportation to the EU market taking the case of Vietnam into consideration.
The theoretical framework was built up by collecting data from academic books, online articles and newspapers as well as precedent research. The theory of exportation and analysis tools were the focus. Empirical data was collected by qualitative research, mostly through a personal interview with the Vice Chairman of Vietnam Timber and Forest Product Association (Vietforest). The thesis also used quantitative data provided by the Vietnam Administration of Forestry (VNFOREST) and secondary data was gathered from reliable Internet sources.
The results of the study show that the Vietnamese wooden furniture industry has had huge potential in exporting to the EU market. However, due to certain factors, Vietnam has not been able to take all possible opportunities. Therefore, it is very important to have both short-term and long-term strategies to support Vietnam’s better performance in the future.
The theoretical framework was built up by collecting data from academic books, online articles and newspapers as well as precedent research. The theory of exportation and analysis tools were the focus. Empirical data was collected by qualitative research, mostly through a personal interview with the Vice Chairman of Vietnam Timber and Forest Product Association (Vietforest). The thesis also used quantitative data provided by the Vietnam Administration of Forestry (VNFOREST) and secondary data was gathered from reliable Internet sources.
The results of the study show that the Vietnamese wooden furniture industry has had huge potential in exporting to the EU market. However, due to certain factors, Vietnam has not been able to take all possible opportunities. Therefore, it is very important to have both short-term and long-term strategies to support Vietnam’s better performance in the future.