A Business Plan for a Concierge and Lifestyle Management Company : Case: Chinese Customers in Helsinki

Abstract

The purpose of this Bachelor’s thesis is to establish a feasible and attractive business in Hel-sinki, Finland. The objective of this business idea is to provide a professional and high level concierge and lifestyle management for elite Chinese clients. This thesis report studies the traditional values of concierge service and attitudes of current marketing and client service, the author’s company provides loyalty solutions for Chinese clients in Helsinki area. The aim of this thesis is to engage the local service providers, to strengthen the ties to Chinese clients and to develop unique service brands. Qualitative research methods were used in this thesis. This research method is essential to understanding facts and reasons the business idea. The tools used in this thesis are online and printed sources that examine research and analyze various marketing beliefs. Primary data collection is based on observation carried out in past few months. The conclusion of this thesis is that an attractive and effective business plan is better able to make author's dreams and expectations a reality in some way. By researching and profiling the data it is possible to embody company values and formulate the vision and mission for the company. Concierge and lifestyle Management Company will openly welcome Chinese elite clients and is ready to solve and satisfy any of their demands.