Travel Photography: Destination Workshop
Pradhan, Mukul (2016)
Laurea-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605198618
https://urn.fi/URN:NBN:fi:amk-201605198618
Tiivistelmä
Travel photography is a growing and highly popular form of tourism in most parts of the world but despite huge potentials, certain places in the world have yet to capitalize on this opportunity. Among these destinations, Nepal, a country filled with breath-taking landscape and ever-vibrant and growing urban cities has done little to provide this experience of trav-el photography to travelers. Hence, the goal of this Bachelor’s thesis was to develop an at-tractive, affordable and unforgettable travel photography product that would provide a complete travel photography experience.
To achieve this goal, the thesis has primarily emphasized on relating the basic concept and theories of product development and marketing with the destination. With a very thorough and theoretical approach, a strong guideline for product development and marketing was firstly discussed and then eventually these guidelines were incorporated into the product. Furthermore, the thesis looked into a very up to date and efficient marketing strategy while focusing on the practical issues for a travel product. Also, a strong emphasis into a disci-plined and thorough product development process has been made. While implementing these theoretical ideas for the product development, practical and realistic issues have been strongly considered in every part of the thesis leading up to the final product.
Ultimately, an attractive, affordable and unforgettable travel photography experience of Destination Workshop was created incorporating the theoretical base of product develop-ment and marketing, and invaluable practical knowledge and experience from the writer.
To achieve this goal, the thesis has primarily emphasized on relating the basic concept and theories of product development and marketing with the destination. With a very thorough and theoretical approach, a strong guideline for product development and marketing was firstly discussed and then eventually these guidelines were incorporated into the product. Furthermore, the thesis looked into a very up to date and efficient marketing strategy while focusing on the practical issues for a travel product. Also, a strong emphasis into a disci-plined and thorough product development process has been made. While implementing these theoretical ideas for the product development, practical and realistic issues have been strongly considered in every part of the thesis leading up to the final product.
Ultimately, an attractive, affordable and unforgettable travel photography experience of Destination Workshop was created incorporating the theoretical base of product develop-ment and marketing, and invaluable practical knowledge and experience from the writer.