Conceptual Product Design and Online Launch for Company X
Hokkanen, Milla (2016)
Kymenlaakson ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605239248
https://urn.fi/URN:NBN:fi:amk-201605239248
Tiivistelmä
This thesis concerns a conceptual design and online launch for designer compression stockings for women. This research was conducted as preliminary research for a conceptual company. The objective was to find out what is needed for the designing of a medical compression stocking and what are the launch and marketing requirements to sell the product online.
Research methodology included both quantitative and qualitative research and used secondary research and image-based research. Image-based research methods included the use of photography and computer screenshots, product sketches and technical drawings as well as website mock-ups and other digital images. Together these research strategies aided in answering the research questions.
This thesis was successful in achieving its goals by providing insight into the design and online launch process for graduated medical compression stockings. The use of the monoprint technique resulted in giving a clinical product a unique, one-of-a-kind aesthetic. In addition to appearance the design of a medical compression stocking must involve strict adherence to technical specifications to ensure that the product functions accurately. Medically oriented products are launched using the same process as all other products, however, the target market, marketing mix, and prescription needs for the product, all require a highly customised launch plan. Market research showed that there is an opening in the market for more fashionable and unique designer stockings with higher compression levels. Outcomes proved that the product design and the product launch are highly dependent on one another.
Research methodology included both quantitative and qualitative research and used secondary research and image-based research. Image-based research methods included the use of photography and computer screenshots, product sketches and technical drawings as well as website mock-ups and other digital images. Together these research strategies aided in answering the research questions.
This thesis was successful in achieving its goals by providing insight into the design and online launch process for graduated medical compression stockings. The use of the monoprint technique resulted in giving a clinical product a unique, one-of-a-kind aesthetic. In addition to appearance the design of a medical compression stocking must involve strict adherence to technical specifications to ensure that the product functions accurately. Medically oriented products are launched using the same process as all other products, however, the target market, marketing mix, and prescription needs for the product, all require a highly customised launch plan. Market research showed that there is an opening in the market for more fashionable and unique designer stockings with higher compression levels. Outcomes proved that the product design and the product launch are highly dependent on one another.