CUSTOMERS’ EXPECTATIONS TOWARDS ACCESSIBLE TOURISM SERVICES: iCanTrip Oy
Kourakevitch, Vladimir (2016)
Kymenlaakson ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016052610015
https://urn.fi/URN:NBN:fi:amk-2016052610015
Tiivistelmä
The main objective of this thesis was to find out the expectations of potential accessible tourism users towards such service as well as to chart the attitudes towards possible accessible trip to Russia. A research was done for the company iCanTrip Oy, which has plans to operate in that niche.
In order to achieve the goal, semi-structured interviews were chosen as a data collecting tool. A research was divided into two separate parts: interviews with the potential customers and with industry experts. The preparation stage gave only one customer respondent, leaving an extremely low rate of responses. On the other side, four travel companies’ representatives were interviewed on the subject of accessible tourism issues.
A research gave number of valuable insights that allowed giving recommendations both for the commissioning company and for the future researchers. It showed a positive attitude to accessible trip to Russia. The expectations towards accessible tourism service itself include reasonable price, skilled personnel, accessibility of information, unusual attractions and thorough audit of destination.
In order to achieve the goal, semi-structured interviews were chosen as a data collecting tool. A research was divided into two separate parts: interviews with the potential customers and with industry experts. The preparation stage gave only one customer respondent, leaving an extremely low rate of responses. On the other side, four travel companies’ representatives were interviewed on the subject of accessible tourism issues.
A research gave number of valuable insights that allowed giving recommendations both for the commissioning company and for the future researchers. It showed a positive attitude to accessible trip to Russia. The expectations towards accessible tourism service itself include reasonable price, skilled personnel, accessibility of information, unusual attractions and thorough audit of destination.