Creating a visual identity for a personal brand
Parfeeva, Anastasia (2016)
Parfeeva, Anastasia
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060111419
https://urn.fi/URN:NBN:fi:amk-2016060111419
Tiivistelmä
The successful career of a designer depends on the personal branding and as a consequence of it creating an original visual identity. The designer should stand out from the crowd and display uniqueness. The topic of the thesis concerns the foundation of a personal brand and creating a recognizable visual identity for a designer.
In this research the definitions of brand and the core elements in building a successful brand are provided. It goes through the main parts in creating a visual identity and presents the author's own process. Two online surveys as quantitative research methods were designed to investigate the perception of different styles of portfolios and then to find out the perceptions of the personal brand.
As a result, the visual identity of a designer was created, and the basic elements of the personal brand were defined.
In this research the definitions of brand and the core elements in building a successful brand are provided. It goes through the main parts in creating a visual identity and presents the author's own process. Two online surveys as quantitative research methods were designed to investigate the perception of different styles of portfolios and then to find out the perceptions of the personal brand.
As a result, the visual identity of a designer was created, and the basic elements of the personal brand were defined.