Vietnam As A Potential Market For Finnish Education Export
Ngo, Huong (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060311756
https://urn.fi/URN:NBN:fi:amk-2016060311756
Tiivistelmä
The project aims at discovering the potentiality of Vietnamese market of a case company from company A in exporting Finnish educational expertise. The research will support decision makers and audience in getting a general view of business market in Vietnam, as well as business culture and business practices. Furthermore, the thesis provides a better understanding of the current situation in the education market particularly.
The implementation of the research is conducted in both ways of using primary and secondary data. Primary data is attained from quantitative research by sending online questionnaire via emails and using phone calls to trigger the response rate from targeted customer group in Vietnam. Meanwhile, the secondary data is extracted from scholarly sources and reliable bases that studied the market previously, along with up-to-date newspaper articles and journals.
The research has delivered the answers to objectives given by the project. The information should give the company A a clearer picture of the market situation so as to make a decision whether Vietnam is a potential market to enter and when they should enter regarding opportunities and challenges of the market itself. Additionally, the author provides recommendations for further stages and possibilities for the company when decides to enter.
The implementation of the research is conducted in both ways of using primary and secondary data. Primary data is attained from quantitative research by sending online questionnaire via emails and using phone calls to trigger the response rate from targeted customer group in Vietnam. Meanwhile, the secondary data is extracted from scholarly sources and reliable bases that studied the market previously, along with up-to-date newspaper articles and journals.
The research has delivered the answers to objectives given by the project. The information should give the company A a clearer picture of the market situation so as to make a decision whether Vietnam is a potential market to enter and when they should enter regarding opportunities and challenges of the market itself. Additionally, the author provides recommendations for further stages and possibilities for the company when decides to enter.