ESTABLISHING PLAN FOR AN ARCADE GAME CENTER IN JOENSUU, FINLAND
Ngo, Ngan (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060311763
https://urn.fi/URN:NBN:fi:amk-2016060311763
Tiivistelmä
The aim of the project is to set up a business plan for an Arcade game center in Joensuu. The business plan includes market research, establishing the Arcade game center with marketing strategies, and sales forecast.
The market research aims to demonstrate the market situation to see how potential it is. In this stage, both primary data and secondary data were explored. Primary data was collected through a survey in quantitative method. It was conducted to discover the demand from Joensuu ‘s residents as well as their expectations towards an entertainment place in general, and towards an arcade game center in detail.
Establishing the Arcade game center includes the registration of the enterprise, first steps of approaching potential customers, and persuade them to become frequent customers.
The sales forecast demonstrates the expenses, revenues and net income of the first five years.
The outcomes of the project should give a clear image of the market, operating orientation and estimated financial situation in the near future. All of these insights are crucial for making decisions.
The market research aims to demonstrate the market situation to see how potential it is. In this stage, both primary data and secondary data were explored. Primary data was collected through a survey in quantitative method. It was conducted to discover the demand from Joensuu ‘s residents as well as their expectations towards an entertainment place in general, and towards an arcade game center in detail.
Establishing the Arcade game center includes the registration of the enterprise, first steps of approaching potential customers, and persuade them to become frequent customers.
The sales forecast demonstrates the expenses, revenues and net income of the first five years.
The outcomes of the project should give a clear image of the market, operating orientation and estimated financial situation in the near future. All of these insights are crucial for making decisions.