Study on ecommerce alcohol market in Russia
Kuanyshpayeva, Damira (2016)
Kuanyshpayeva, Damira
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060611966
https://urn.fi/URN:NBN:fi:amk-2016060611966
Tiivistelmä
Growing number of internet users’ in Russia and high penetration of ecommerce, make Russian online trading a new emerging market. Russian ecommerce business consists of many segments and product line. Surprisingly, one of the potential segment for online business in Russia is considered an alcohol ecommerce. Despite the fact, an ecommerce alcohol business is illegal and prohibited, the market experiences a high competition and generates a lot of profits. Obviously, those profits neither documented nor taxed. Therefore, this study attempts to bring the light to the topic and measure its potential.
The aim of the research is to describe the use of ecommerce in Russian alcohol market and analyze the ecommerce potential as a distribution channel for the foreign wine in Russia.
The results of the study demonstrate that various ecommerce solutions are effectively used in Russian alcohol sales. However, legislative restrictions and difficult economic situation in the country can be a significant barrier for European company to enter the market. Low governmental control of the market caused limitations in data gathering and indicated difficulties for the research analysis. Yet, it was possible to identify that Moscow and Saint-Petersburg regions considered to be the most attractive cities to entering Russian market.
The aim of the research is to describe the use of ecommerce in Russian alcohol market and analyze the ecommerce potential as a distribution channel for the foreign wine in Russia.
The results of the study demonstrate that various ecommerce solutions are effectively used in Russian alcohol sales. However, legislative restrictions and difficult economic situation in the country can be a significant barrier for European company to enter the market. Low governmental control of the market caused limitations in data gathering and indicated difficulties for the research analysis. Yet, it was possible to identify that Moscow and Saint-Petersburg regions considered to be the most attractive cities to entering Russian market.