The Creative Industry in the Age of Collaborative Consumption
Nguyen Tran Ba, Tung; Nguyen Thuong, Bach (2016)
Laurea-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060311862
https://urn.fi/URN:NBN:fi:amk-2016060311862
Tiivistelmä
The development of the internet, social networks and mobile applications in 21th century have contributed a great deal to promoting new ways of doing business, often referred to as the Sharing Economy or Collaborative Consumption. Sharing Economy, in fact facilitates individuals or groups to create new values by making use of the unused resources rather than redundantly demanding more resources from the outside of the production’s circle. Many new startups and businesses such as Airbnb, Uber, EBay and Spotify are thriving under the new economy as a central point (or a marketplace) in various fields from real estates to transportation, from consumer goods and to music; however, there are still a lot of gaps in the market for other industries to follow.
This thesis was written as final part of the study in the Degree Programme in Business Manage-ment at Laurea University of Applied Sciences and the initial inspiration of business concept was from the new economic phenomenon called Collaborative Consumption.
The goal is to provide a general guideline for entrepreneurs who are interested in the creative industry, and waiting for a new business direction. A business platform concept based on the theory of collaborative economy will be used, though the platform model is not new, it is con-sidered untapped and unsold in the field of creative industry. In other words, the work will answer whether, given the market conditions and research level, this business model would be viable for any practical investment and business venture.
In order to provide reliable data and results, two research methods are implemented during the process, together with literary reviews. Quantitative survey is executed for general data and trend; then qualitative interviews are to collect further consolidation of the analyzed data.
The market place in Finland was chosen for further analysis; and in the results, though it was deemed to have low market budget size and production, it is still a matured market and would be a good start for future business to establish a foundation.
This thesis was written as final part of the study in the Degree Programme in Business Manage-ment at Laurea University of Applied Sciences and the initial inspiration of business concept was from the new economic phenomenon called Collaborative Consumption.
The goal is to provide a general guideline for entrepreneurs who are interested in the creative industry, and waiting for a new business direction. A business platform concept based on the theory of collaborative economy will be used, though the platform model is not new, it is con-sidered untapped and unsold in the field of creative industry. In other words, the work will answer whether, given the market conditions and research level, this business model would be viable for any practical investment and business venture.
In order to provide reliable data and results, two research methods are implemented during the process, together with literary reviews. Quantitative survey is executed for general data and trend; then qualitative interviews are to collect further consolidation of the analyzed data.
The market place in Finland was chosen for further analysis; and in the results, though it was deemed to have low market budget size and production, it is still a matured market and would be a good start for future business to establish a foundation.