Research on current e-commerce of tourism in China
Lei, Jun (2016)
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211687
https://urn.fi/URN:NBN:fi:amk-2016060211687
Tiivistelmä
The rapid development of e-commerce in China has been accompanied by a similar development in tourism-based e-commerce. Taking the network as the medium, e-commerce has already become the new model for tourism transactions in the information age: By building one convenient bridge between tourism-based enterprises and tourists, can directly influence the profitability of enterprises.
The paper will introduce the current development of tourism-based e-commerce websites, by firstly examining the basic concept of tourism e-commerce websites, and classifying tourism websites and the industry chain of online tourism. By studying an existing e-commerce instance, Lvmama, analysis on it is business model and profitability was carried out. Based off this study, further improvements and development on Lvmama were proposed.
The paper will introduce the current development of tourism-based e-commerce websites, by firstly examining the basic concept of tourism e-commerce websites, and classifying tourism websites and the industry chain of online tourism. By studying an existing e-commerce instance, Lvmama, analysis on it is business model and profitability was carried out. Based off this study, further improvements and development on Lvmama were proposed.