MAURITIUS: A SUNNY HOLIDAY DESTINATION FOR FINNISH PEOPLE
Goburdhun Bhurtun, Ishina (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060912558
https://urn.fi/URN:NBN:fi:amk-2016060912558
Tiivistelmä
The tourism market of Mauritius is booming as tourists are nowadays coming from many countries, thus improving the economy of the island. However, few Finnish tourists travel to Mauritius as it is still not well-known among Finns.
The aim of this study is to find out how Mauritius can be promoted as a holiday destination in Finland. This study was conducted via an analysis of the tourism business environment and interviews. The analytical tools used were a SWOT analysis and Porter’s five forces. The interviewers were staff members of travel agencies in Finland and Mauritius and the Air Mauritius Company.
The results of the analysis of the tourism business environment and interviews were that Mauritius can be promoted by starting co-operation with Finnish travel agents; Mauritian travel agencies should participate in tourism trade fairs organized in Finland and by understanding Finnish tourists’ perceptions. The results of this study will help the commissioner of this study to identify how, as a travel agency, it can use its resources to promote Mauritius in Finland.
The aim of this study is to find out how Mauritius can be promoted as a holiday destination in Finland. This study was conducted via an analysis of the tourism business environment and interviews. The analytical tools used were a SWOT analysis and Porter’s five forces. The interviewers were staff members of travel agencies in Finland and Mauritius and the Air Mauritius Company.
The results of the analysis of the tourism business environment and interviews were that Mauritius can be promoted by starting co-operation with Finnish travel agents; Mauritian travel agencies should participate in tourism trade fairs organized in Finland and by understanding Finnish tourists’ perceptions. The results of this study will help the commissioner of this study to identify how, as a travel agency, it can use its resources to promote Mauritius in Finland.