Advertising concept for Russian Law company
Koptseva, Larisa (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016101615209
https://urn.fi/URN:NBN:fi:amk-2016101615209
Tiivistelmä
The objective of this thesis is conducting research to create a unique advertising concept, one which would create an image of a reliable and trustworthy company and be productive and effective for a Russian Law company. Working on this thesis was meant to increase understanding and learning how to create advertising that is not only functional but also not irritating to look at and non-disfiguring to the surroundings.
This research revealed what is an advertisement and how it works, methods and techniques of creating print advertisement. It further includes the psychological aspects of designing advertising. This thesis presents my process of creating an advertising poster; positioning design elements, choosing colours and typeface.
As a result, the goal of this thesis was achieved and an advertising concept for a Russian Law company was created.
This research revealed what is an advertisement and how it works, methods and techniques of creating print advertisement. It further includes the psychological aspects of designing advertising. This thesis presents my process of creating an advertising poster; positioning design elements, choosing colours and typeface.
As a result, the goal of this thesis was achieved and an advertising concept for a Russian Law company was created.