Developing revenue management of a spa resort : case study: Holiday Club Resorts Ltd

Abstract

In the present work, the author provides an analysis of the revenue management in the hotel accommodation business in the spa resort, which is an active unit of a timeshare company. The analysis starts from the general description of the main objectives of the timeshare company. It highlights importance of the hotel operations. Detailed focus is on the development of each aspect in the hotel accommodation management. That will lead to higher performance of each room as a profitable unit in the timeshare company. From the theoretical perspective, action research is used as the main method in the research. Eden and Huxham (1996) state that theory building, as the result of action research is moving from practical to general issues in small steps. The result of the study generates a theoretical knowledge. This knowledge develops from the data and practical body of the theory, which gave the research intention. The empirical result of the study provides a vision to create revenue management strategy for the spa resort. Revenue management in the hotel accommodation is a currently developing area of the timeshare business, which needs specific attention. It is problematic enough to be the center of the research.