CORPORATE CULTURE AS A MOTIVATING FACTOR - CASE COMPANY: TRADE HOUSE LAND
Sukhanova, Taisiia (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016110915945
https://urn.fi/URN:NBN:fi:amk-2016110915945
Tiivistelmä
Currently, the labor market in the area of trade has almost pure competition. Employers offer comparable financial conditions and social packages. Barriers to the transfer of employees are very small. In such circumstances, the main competitive advantage for a company is becoming a corporate culture: creative solutions in the field of non-financial motivation - the main weapon in the struggle to attract and retain employees.
This thesis covers three goals. Firstly, the aim is to determine what corporate culture is and what the goal of improving corporate culture in a company is. Secondly, it defines the current situation in the company and how corporate culture looks like at the moment. Thirdly, the set of recommendations serves as guidelines for further improvement. The research is done by using the combination of survey method, interview and observation. The most important parameters of the company and corporate culture characteristics were determined by sociological research. Collecting key information was performed by using a survey. In addition, the secondary data was gathered from professional literature, articles as well as magazines and journals.
The research, which identifies the ways of non-material motivation of employees and further improvement of the whole working process of the company, is an important contribution to the company’s further growth according to the author’s view.
This thesis covers three goals. Firstly, the aim is to determine what corporate culture is and what the goal of improving corporate culture in a company is. Secondly, it defines the current situation in the company and how corporate culture looks like at the moment. Thirdly, the set of recommendations serves as guidelines for further improvement. The research is done by using the combination of survey method, interview and observation. The most important parameters of the company and corporate culture characteristics were determined by sociological research. Collecting key information was performed by using a survey. In addition, the secondary data was gathered from professional literature, articles as well as magazines and journals.
The research, which identifies the ways of non-material motivation of employees and further improvement of the whole working process of the company, is an important contribution to the company’s further growth according to the author’s view.