A Marketing Strategy for Foreign Startup Charities in Finland
Piironen, Iida (2016)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112317052
https://urn.fi/URN:NBN:fi:amk-2016112317052
Tiivistelmä
This thesis concerns what a foreign startup charity in Finland should include in a marketing strategy along with reasons why. The main goal of the thesis is to give guidelines to foreign charities entering the Finnish market for the formation of a marketing strategy and supporting the theoretical section with a survey.
The method of the research for this thesis was quantitative. A survey was made with Surveymonkey survey development software and spread via Facebook. The respondents were 18 to over 50 year-old men and women, totalling 61 respondents answering questions regarding charities, charitable activities and charity work.
The research results corresponded well to the theoretical base, even though some outcomes were surprising. The combination of the results and the theory together was the most enjoyable phase of the thesis and was the part that best answered the main research questions. This was what to include in a marketing strategy for foreign startup charities in Finland and why, and what the main guidelines to be given when forming the marketing strategy are.
The method of the research for this thesis was quantitative. A survey was made with Surveymonkey survey development software and spread via Facebook. The respondents were 18 to over 50 year-old men and women, totalling 61 respondents answering questions regarding charities, charitable activities and charity work.
The research results corresponded well to the theoretical base, even though some outcomes were surprising. The combination of the results and the theory together was the most enjoyable phase of the thesis and was the part that best answered the main research questions. This was what to include in a marketing strategy for foreign startup charities in Finland and why, and what the main guidelines to be given when forming the marketing strategy are.