Planning and implementing an exclusive event for special clients. Case "MAFF"

Abstract

The purpose of the project-based thesis is to present an extended service of event-planning and event-organizing. The aim is to embed events where guests will not only have opportunity to have a good time during the events, but also to make new connections. A product offered is unique type of event demonstrated on the example of a party coordinated by author with the help of investors from emerging company. The theoretical part of the thesis was collected from sources of different origins, including literature, lecture materials, internet, interviews and articles. The empirical part combines preparation of a pilot event, including all predetermined stages of planning and implementing of the project. The accomplishment of the study was demonstrated with the help of event held by a request of young entrepreneurs from company “MAFF”. The author conducted a pilot party on 10th September 2016. The positive result expected was received what was proved by the success of the questionnaire conducted. This showed that the concept may be used for creating a profitable and demanded business. The conclusion and suggestions could be helpful for continuous improvement of the product.