Marketing plan and campaign for Riosol Oy

Abstract

The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implementation. Theoretical data was acquired through reading published material from books and online sources as well as interviews conducted by the thesis author. Literature sources used are presented in the references part of the thesis. Data is presented by referring to source material from books, websites and other forms of written, spoken or presented data and information