Increasing conversion rate in closed communities through the introduction of recurring payments
Riabykh, Rostislav (2016)
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
The topic of this research is "Increasing conversion rate in closed communities through the introduction of recurring payments". The general idea of this research is to find out how and how much recurring payments raises profit in closed community. This research is based on the practical implementation of solution in the existing closed community. The main objective is to get a percentage of the conversion rate increment. The research methodology involves a systematic approach that includes two aspects: structural and practical. Statistical data obtained during the research, and analysis shows how the introduction of the new system increases the conversion. After the introduction of recurrent payments system the conversion rate gradually began to grow with an average coefficient of 0.1036 or 10.36 as a percentage. The overall ratio of coefficients is 1.1036 which corresponds 110.36 percent. The author proved the effectiveness of this decision to increase the conversion in closed communities and can recommend this solution for the implementation.