MARKET RESEARCH OF SPANISH FINANCIAL MARKET: FIDA CASE
Glukhova, Polina (2017)
2017
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201702132314
http://urn.fi/URN:NBN:fi:amk-201702132314
Tiivistelmä
The recovery of the Spanish economy attracts investments to the country and stimulates the growth of the financial sector. Current economic situation disposes to the penetration and occupation of niches in the Spanish market by other European businesses, including FIDA – an Italian financial data provider company.
The aim of the thesis is to detect opportunities for FIDA on the Spanish market and to develop a business strategy for entering the market. The study is done with the help of an analysis of the Spanish financial market as well as the business environment in Spain.
The research provides the strategy and recommendations for FIDA regarding penetration and operations in a new market. The strategy includes an assessment of FIDA’s capabilities and opportunities, an analysis of the competitive situation and target customer groups as well as a description of the appropriate business and marketing approach.
The aim of the thesis is to detect opportunities for FIDA on the Spanish market and to develop a business strategy for entering the market. The study is done with the help of an analysis of the Spanish financial market as well as the business environment in Spain.
The research provides the strategy and recommendations for FIDA regarding penetration and operations in a new market. The strategy includes an assessment of FIDA’s capabilities and opportunities, an analysis of the competitive situation and target customer groups as well as a description of the appropriate business and marketing approach.