Organizing an overnight trip to Saint Petersburg for a Finnish group
Evdonina, Olga (2017)
Evdonina, Olga
Saimaan ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702162468
https://urn.fi/URN:NBN:fi:amk-201702162468
Tiivistelmä
The purpose of the thesis project was to plan, organize and execute an overnight trip to Saint Petersburg. The main goal was to visit a charity concert. Other aims were to design a tour that would be conveniently scheduled, low-priced and would satisfy customers’ needs. The trip was non-profit. All the costs, including organizer’s and driver’s expenses, were divided among the tourists.
The thesis consists of theoretical comprehension and an empirical part. The theoretical background was gathered from books, articles, lecture materials and other sources. The empirical part included actual marketing, planning and implementing the trip. It was concluded by carrying out a small customer satisfaction research.
Outcomes were based on self-evaluation and the feedback collected from the customers. Analysis of the results showed that the trip was successful. The goals that were set in the beginning were reached. However, there was still a room for improvement concerning many aspects of the trip. Another part of the research indicated that there would be a potential for performing new projects for the same customers. Suggestions might be implemented in the future.
The thesis consists of theoretical comprehension and an empirical part. The theoretical background was gathered from books, articles, lecture materials and other sources. The empirical part included actual marketing, planning and implementing the trip. It was concluded by carrying out a small customer satisfaction research.
Outcomes were based on self-evaluation and the feedback collected from the customers. Analysis of the results showed that the trip was successful. The goals that were set in the beginning were reached. However, there was still a room for improvement concerning many aspects of the trip. Another part of the research indicated that there would be a potential for performing new projects for the same customers. Suggestions might be implemented in the future.