INFLUENCE OF MARKETING LOGISTICS ON THE CONTAINER TRANSPORTATION BY ROAD-, WATER- AND RAILWAYS IN EUROPE
Popenko, Irina (2010)
Kymenlaakson ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201004016072
https://urn.fi/URN:NBN:fi:amk-201004016072
Tiivistelmä
The central idea of the thesis is to reveal and analyse the appearance of marketing logistics in the world of transportation, in particular when implemented by three main ways of hauling containers: road, rail and water.
The problem identified and stated in the thesis is the lack of coordination and discordance in appliance of marketing logistics in transportation enterprises. Whereas in the result of the work it is presented that smooth “commonwealth” of marketing and logistics, mutual agreement in working processes play an important role for companies in taking decisions, concerning robust attitude to environment with accordance to ecological, qualitative measures which under huge supervision and control in programs of European Union.
This work also gives insight into the process of containerization and observes the common obstacles of logistics companies, describes the concrete application of marketing tools and measures particularly transportations. Excellent scenarios in the thesis are demonstrated on the examples what makes possible to estimate the significance of liberalization and “multimodalism” in transportation process.
This allowed fulfilling the objective of the thesis – to conclude the ecology respectful, high-qualitative, contemporary appropriate proposals and recommendations for company behavior, directions to develop and advance taking into account threats and opportunities, trends, situation nowadays in the world.
The result of that research work proves that the aim of each logistics company - to consider value-adding necessity to all transport operations for company, home country and European success and well-being (goodwill).
The problem identified and stated in the thesis is the lack of coordination and discordance in appliance of marketing logistics in transportation enterprises. Whereas in the result of the work it is presented that smooth “commonwealth” of marketing and logistics, mutual agreement in working processes play an important role for companies in taking decisions, concerning robust attitude to environment with accordance to ecological, qualitative measures which under huge supervision and control in programs of European Union.
This work also gives insight into the process of containerization and observes the common obstacles of logistics companies, describes the concrete application of marketing tools and measures particularly transportations. Excellent scenarios in the thesis are demonstrated on the examples what makes possible to estimate the significance of liberalization and “multimodalism” in transportation process.
This allowed fulfilling the objective of the thesis – to conclude the ecology respectful, high-qualitative, contemporary appropriate proposals and recommendations for company behavior, directions to develop and advance taking into account threats and opportunities, trends, situation nowadays in the world.
The result of that research work proves that the aim of each logistics company - to consider value-adding necessity to all transport operations for company, home country and European success and well-being (goodwill).