Cultural differences in internationalization of Finnish SMEs in the decision of the market entry mode in Russia. Case company: Tackla Pro Oy
Kolmykova, Irina (2017)
Kolmykova, Irina
Saimaan ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705086911
https://urn.fi/URN:NBN:fi:amk-201705086911
Tiivistelmä
The objective of the study was to conduct a research and analyse how cultural differences between Finland and Russia influence on a Finnish firm’s decision when choosing an export entry mode to enter the Russian market.
The theoretical data on the internationalization process and export entry modes were collected from literature, scientific articles and different web-sources. As for empirical part, an interview was carried out in the premises of the case company. The interview results were analysed on the basis of the 6D Model by Geert Hofstede.
The results of the study show that despite the evident cultural differences between Russia and Finland, within the accumulated international experience, the cultural differences become less significant when entering a foreign market.
The recommendations made as a result of this study are to conduct a similar study using the multi-case observation since it will enable to obtain more profound information and get more precise results.
The theoretical data on the internationalization process and export entry modes were collected from literature, scientific articles and different web-sources. As for empirical part, an interview was carried out in the premises of the case company. The interview results were analysed on the basis of the 6D Model by Geert Hofstede.
The results of the study show that despite the evident cultural differences between Russia and Finland, within the accumulated international experience, the cultural differences become less significant when entering a foreign market.
The recommendations made as a result of this study are to conduct a similar study using the multi-case observation since it will enable to obtain more profound information and get more precise results.