Marketing plan for coffee chop Green
Strengell, Juuso (2017)
Laurea-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704305820
https://urn.fi/URN:NBN:fi:amk-201704305820
Tiivistelmä
The purpose of this thesis work is to develop and improve the visibility of the Coffee shop Green in terms of different marketing techniques. The company that requested the work is operating in University Tec de Monterrey Mexico Querétaro. The selected company wanted to improve their visibility among the students and wanted to have new tools to improve their marketing. Through new marketing techniques the selected company can have more customers daily bases and is able to earn more profits.
The knowledge base for the thesis comes from comparing past to the current situation. How was the past and what did the company do to improve their visibility and sales. What tools they used and what kind of tools they could use. As well doing a questionnaire for the students to find out how do they feel about the coffee shop and how would they compare the past to the current situation. Further more the selected student used SWOT analysis and benchmarking to find out the competition and the current standing of the selected coffee shop.
The focus is in comparing what was done before and how the new improvements have in-creased or decreased the overall visibility and sales. What kind of marketing approaches is implemented through the thesis to the processes of the coffee shop Green and do they have an impact or not.
The knowledge base for the thesis comes from comparing past to the current situation. How was the past and what did the company do to improve their visibility and sales. What tools they used and what kind of tools they could use. As well doing a questionnaire for the students to find out how do they feel about the coffee shop and how would they compare the past to the current situation. Further more the selected student used SWOT analysis and benchmarking to find out the competition and the current standing of the selected coffee shop.
The focus is in comparing what was done before and how the new improvements have in-creased or decreased the overall visibility and sales. What kind of marketing approaches is implemented through the thesis to the processes of the coffee shop Green and do they have an impact or not.