Business plan of a food truck in Saint Petersburg

Abstract

The purpose of the thesis was to investigate how to write a proper business plan and then implement gained knowledge in creating a business plan of a food truck in Saint Petersburg. A business plan serves as a guide for an entrepreneur in the process of company establishment and enables to gain funding from potential investors. The primary objective was to study essential components of a business plan. The theoretical framework comprises of core issues on company establishment and describes a structure of a business plan in detail. The theoretical research was based on careful study of business and management literature. The empirical part focuses on developing an actual business plan of a food truck and contains results of conducted market researches on potential customers and competitors of the venture. Field researches were performed in qualitative and quantitative methods based on questionnaires distributed among citizens of Saint Petersburg and interviews with owners of food trucks and cafés. The final result of this thesis was writing of an actual business plan of a food truck based on theoretical research on the business planning process and field researches which enabled to define potential target market and main competitors of the future company.