Successful Instagram marketing for coworking businesses
Petrova, Alexandra (2017)
Saimaan ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060512362
https://urn.fi/URN:NBN:fi:amk-2017060512362
Tiivistelmä
The study aimed to acquire a deeper understanding of Instagram marketing and its connection to coworking businesses and their users, as well as to test and examine the implementation of suggested strategy on the case company’s example.
The data for the theoretical part of this thesis were gathered from secondary data resources, including literature, articles, and the Internet. The primary data were collected via survey as well as from the experiment with the case company’s profile and insights from the analytics.
The results of the study demonstrate the importance of Instagram presence for coworking businesses as well as presents some insight on the target user behavior on Instagram. Current Instagram trends and latest additions to the platform are described, as well as the general B2B Instagram strategy is drawn in the study.
The data for the theoretical part of this thesis were gathered from secondary data resources, including literature, articles, and the Internet. The primary data were collected via survey as well as from the experiment with the case company’s profile and insights from the analytics.
The results of the study demonstrate the importance of Instagram presence for coworking businesses as well as presents some insight on the target user behavior on Instagram. Current Instagram trends and latest additions to the platform are described, as well as the general B2B Instagram strategy is drawn in the study.